West Coast Jewelry is owned by local designer Jenna Atkinson. Following her wedding in 2015 she started her own hair jewelry line. Once she began selling her hair jewelry in her shop on Etsy, she began to reach out to local hairstylists and shops to carry her hair accessories. She believes in supporting other small businesses, so all of her stones for her hair pieces are sourced from local shops. Each hair piece she creates is handmade, with each bead being individually added and twisted into place. Due to the intricacy of her work, her hair accessories tend to take upwards of 1 hour just to finish one piece. Her collection of hair pieces are inspired by her west coast lifestyle living in Vancouver, BC.